The Optical Group

Canada’s Buying Group for Independent Eye Care Professionals

Serving Independent Optometrists & Opticians across Ontario, Vancouver, British Columbia, Edmonton, Alberta, and all over Canada.

Join The Optical Group Today!

The Optical Group has been providing members with buying group benefits by providing vendor discounts, consolidated monthly billing delivered digitally or by courier, personalized professional customer service, education, premium quality exclusive private labels and exclusive membership advantages.

The Optical Group Updates


Together, the Optical Group and CooperVision are offering a three-year Scholarship to three (3) individuals accepted into Year One of the NAIT (Northern Alberta Institute of Technology) Optical Sciences Eyeglasses Program for the Fall of 2022. These Scholarships will cover the four (4) semester Eyeglasses Program, the two (2) semester Contact Lens Program, and associated tuition fees and textbooks.


Announcement Coming Later This Week!

Industry trusted, The Optical Group (TOG) has been supporting Independent Canadian Eye Care Professionals for more than 30 years. Our Vision is to continue to provide Canadian Independent ECP’s with exceptional customer service and support. We are constantly looking for new programs and partners to benefit our members, thus the introduction of the scholarship initiative that began 3 years ago. We are here to support our members and their businesses. CooperVision is a global leader in the contact lens industry, dedicated to helping improve the way people see each day. CooperVision continues to build upon the most complete portfolio of contact lens products available to address all types of vision challenges. “Improving lives one person at a time” is a main theme surrounding CooperVision who view success through the positive contributions in the areas where they live and work.


Complete Pair

To our members, We are very excited to introduce you to a new and valuable partnership with a company called Complete Pair. Complete Pair offers an all-in-one appointment booking and sales system for eye care professionals looking to modernize their digital business strategy, meet consumer expectations and convert more sales. They have successfully developed a customizable service/package around their proprietary software, that will help independent opticians and optometrists transition online consumers to in-store customers. This sales system can complete approximately 90% of a sale online through your optimized website, gather all important intake information, such as an existing prescription, frame preferences or medical history, and deliver this to you in one convenient, consolidated package to your email.

Complete Pair can also be seamlessly linked to your patient booking software, allowing you to complete the buying experience in the dispensary as medical professionals.

In a time where many more consumers have been programmed to not only shopping online, but browsing online with intent, this new system can help capture these opportunities on your website. Complete Pair then guides this qualified lead through the proprietary online consumer journey and converts them in your physical store to complete a sale.

This can all be done for about the cost of one Complete Pair of eyewear monthly. One new or existing patient each month can service this program, while making you more competitive and modernizing the customer eyewear experience.

Looking forward to the future, we are excited to offer this unique partnership. The Optical Group believes Complete Pair can deliver true value and increased sales opportunities for our members…

Contact details here:


An Update from The Optical Group

The Optical Group has been supporting Independent Eye Care Professionals across Canada for over thirty years. Our members benefit from industry leading customer service, a large vendor network, a variety of services, private labels and more. We are continually seeking out new programs, services, and opportunities to support both our members and vendor partners.

Therefore, we are pleased to announce that the optical Group has entered into a partnership with New Look Vision Group to broaden its product, services and financial base. The dedicated and talented team supporting our members, vendors and partners remains in Whitby (ON). We will now have a greater access to resources, technologies, and products to continue driving value and promote development.

We want to take this opportunity to thank our valued Members and Partners for putting their trust in us, we come to work for you every day, and we are excited to continue our tradition of success. Our commitment to supporting Independent Eye Care across Canada continues.

Ruth Priebe Director of Operations, and the entire Optical Group Team.

contact The Optical Group

Canadian Optical Buying
Group Supporting Optometrists
& Opticians


Latest blog posts

View all posts