About The Optical Group

Ruth Priebe has been with the Optical Group for more than eleven years. She brings with her Accounting, Customer Service and Business Management experience from various industries. The team relies on her to solve and sort complex numbers, enforce business standards, data management, financial reporting, and vendor relations. She is creative, has a passion for numbers and statistics, and is a dedicated team leader.

Stephanie joined The Optical Group in 2005 with a flair for customer service and an ability to solve member concerns with a smile. Her operations experience with large corporate retailers and non-optical buying groups brings a depth of insights and understanding to member concerns. Her “can do” positive attitude combined with access to information and billing systems, resolves most issues with one phone call. A talent for organizing and attention to the smallest details makes monthly reporting and billings statements precise and dependable.

Jordie has a creative and customer service-based background that allows her to expertly resolve any issues with the attention to detail you deserve. As the Accounting Lead, she accurately prepares statements and reports, and assists members, vendors, and the TOG team with any inquiries. As our Projects Coordinator, Jordie has put together many projects and events that you can look forward to.

Sasha brings to The Optical Group her positive attitude and productive mindset. Members can focus on their business more, as she makes efficient and prompt responses to any payment or statement inquiries.

Gemma Gibb is a highly passionate and knowledgeable Account Manager BC/AB working with optical businesses across Western Canada since 2016.

As a former member of the Nikon Optical Canada Inc. sales team, Gemma earned the trust of several key opinion leaders and maintained strong customer relationships, which led to repeat business. She credits her successes to active listening and putting the needs of her customers first.
She values open communication, attention to detail, and humor.

In her spare time, Gemma loves exploring the mountains of British Columbia, traveling to visit friends and family across Canada, and cooking with unique ingredients. You can connect with Gemma via email at gemma@theopticalgroupcanada.com

Lynn brings outstanding customer service experience and amazing attention to detail. Her positive attitude, smile and work ethic is a perfect complement to the Optical Group team.

Jacob is the Media and Education Writer for The Optical Group. Jacob's work has been accredited by the CCOA (Canadian Certified Optometric Assistant), NACOR (National Alliance of Canadian Optician Regulators), COO (College of Opticians of Ontario), and QC (Opticians Quebec).
His most recent work being "Digital Security for Opticians", and "Protection of the Eyes in Sports: Baseball" among many others that you can find in the Education section of this site. You can reach him at jake@theopticalgroupcanada.com, you may already have his email saved, as he sends you the Newsletter and Updates every month!